Anyone who is now or in the past has researched home automation knows that it can be an intimidating subject. There's a lot to learn about and an overwhelming number of options from which to choose. The learning curve is made to seem even steeper thanks to the variety of terms it is marketed under by the companies offering it. Whether a brand pitches their products as a Connected home, intelligent home, digital home, or the Internet of things we want to help you understand that they all are just another name for home automation.
There's no doubting the great potential for controlling devices with the myriad of available options. But, it's still a new concept to most people. Any new product carries a steep learning curve until people have had enough time to familiarize themselves with it. Seemingly the companies offering the new product each have their own take on how best to market the product to customers. They coin their own unique terms and phrases to entice potential buyers interest.